People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration
What’s Inside?
Audience panels play a critical role at the heart of audience measurement, and in an era of big data, their role and value is only growing.
Our guide to People-Powered Measurement shines a spotlight on the value of panels and highlights how these representative samples of the population are resolving important industry challenges including:
- Understanding who is watching your content and ads
- Ensuring your first-party data is giving the full picture of audience behaviours
- Measuring de-duplicated reach and frequency to understand impact of your campaign or content
- Preparing for the cookie-less future to ensure your targeting is both effective and privacy-compliant