2025
MEDIA TRENDS &
PREDICTIONS

While much optimism exists for 2025 – fueled by increased ad spend and emerging technologies – challenges abound, not least of which are a changing regulatory environment and significant shifts in how content is consumed.

Our annual report, Media Trends & Predictions, illuminates the opportunities and challenges confronting the media and entertainment ecosystem in the coming year – and beyond.

Key themes in this year's report

• The media ecosystem: Optimism, convergence – and an identity crisis
• Content: The boom, bust, and battle for audience attention
• Data, tech, and analytics: Navigating privacy, regulation, and the rise of AI
• Audience Measurement: Redefining the status quo for a fragmented media world
• People and skills: Future-proofing the media ecosystem